The More Companies Try To Change Performance Management, The More Things Stay The Same
Why Improving Performance Management Systems Is So Difficult - Part 1 By Robert Bacal
Summary: Why does it seem like the more companies try to improve their performance management and appraisal systems, the more they stay the same? It's very difficult to improve performance management systems, primarily because the process used to change them is often flawed. Learn how to improve your appraisal system properly so it adds more value for everyone. Part I of 2.
One of the salient aspects of working with companies wishing to improve performance appraisal and management systems is the simple repetition of a phenomenon. Most companies redesign their performance management systems. Sometimes they attempt total redesigns. Sometimes it's tweaking it, changing the forms and so on. Perhaps the strangest thing is the common result most companies receive. They end up with something that might look a bit different, but actually ends up functioning exactly like the old system. This revamping process has to be one of the largest investments gone for naught, one can find in management arenas.
In this two part article, we'll explain why this occurs, since knowing why most improvement efforts failed miserably.
Starting In The Wrong Place
Typically attempts to "improve" an existing performance management system begin in the middle. Great effort goes into modifying forms, or even choosing a completely different method to manage performance. What is almost never undertaken is a return to the beginning, and asking the basic and fundamental question "What is it that we want this "thing" to accomplish?" Or in other words, what is the purpose or how will this "thing" contribute to the well-being of the company, management and staff?".
Since most existing performance management systems suffer from confused purposes, or worse, multiple purposes that cannot possibly be achieved all at once, any new system, based on confused purposes, is going to function exactly like the previous system.
That's the major reason why I will refuse consulting assignments if the client is unwilling or unprepared to begin at the beginning. Unless senior executives are willing to redefine the entire purpose clearly and reflectively, no amount of twiddling, training or tweaking will mean a tinker's damn.
Performance Management As A Confused Term
You'd think that the term performance management (or appraisal or review) has a very specific universally understood meaning. In one sense it does. If you read books about performance management, you'll find general agreement that the process involves the same basic subparts and is used for the same reasons. If all you did was read about performance management, you'd believe all the meanings are clear.
However, as soon as you go out the door and interact with real people in workplaces, you find that there are dozens if not hundreds of ideas about what performance management is in practice. One person sees performance management as just the appraisal end. Another calls rating employees performance management. Yet another considers 360 feedback as performance management. Very few people understand performance management as the entire process I and other writers and consultants map out for them in books and articles. Why? Because regardless of what "we" say, what determines a person's ideas about performance management are formed on the job, via personal experience. As often as not those understandings have provided them with an understanding that is flawed and dysfunctional.
This creates a severe implementation problem. Organizations assume that managers understand things in the same way, or that they buy into the principles and purposes underlying the new improved system (if purpose is even examined). Typically they run managers through some sort of indoctrination or training program, which many managers ignore, because it doesn't match their preconceptions about the process. The result is that they continue to do things according to their preexisting preconceptions, or in a worst case, nod approvingly while secretly entertaining the thought that it will never work. And of course it doesn't because the people who need to make it work haven't bought in, or perhaps don't even understand this "new thing".
If companies do not create completely new understandings of performance management, and simply introduce new procedures, nothing will change.
Imposition of Change
Despite a veneer of including managers and employees in the redesign or tweaking of performance management systems, involvement doesn't start at the beginning either. It often works like this. The HR department (or some committee) is charged with improving the performance management system. They move forward with surveys or interviews, asking what managers and employees want. They get responses like "The form needs to be shorter", or "We need more space, or less items or..." Based on this information, the changes are incorporated, and again, the cosmetics may change but the fundamental philosophy remains identical, as does the level of understanding of the process on the part of managers and employees.
Involvement must place managers and employees in the positions of performance manager customers. Without meeting their real needs (sometimes hard to tease out) the redesign process fails. Where to start? Ask the right questions. What should this thing achieve? How should it help you get your job done? Once these questions have been answered, then and only then do you begin to outline the nuts and bolts of the system.
If it isn't done this way, the "new system" is perceived as an imposition, coming from the top of the organization (or worse, HR). No buy in. No improved understanding.